We're not interested in bombarding our users with, 'Hey, play this game, play this game, play this game.' It gets annoying, it gets in the way of messaging, and it gets in the way of staying in touch with people who are important to you.

We're somewhat lucky here in the United States, where we hope that the checks and balances hold out for many years to come and decades to come. But in a lot of countries, you don't have these checks and balances.

WhatsApp's extremely high user engagement and rapid growth are driven by the simple, powerful and instantaneous messaging capabilities we provide.

Jan Koum Quotes