And as a director, you make 1,000 decisions a day, mostly binary decisions: yes or no, this one or that one, the red one or the blue one, faster or slower. And it's the culmination of those decisions that define the tone of the film and whether or not it moves people.

And the biggest improvement I see between 'Up in the Air' and 'Juno' and 'Thank You for Smoking' is that 'Up in the Air' deals with the complicated human stuff in a way that my other films have not. It's a more articulated film, and because of that, I'm most proud of it.

And over the course of the last six years, as I've directed more features and commercials, I've become better at articulating exactly how I want the audience to feel.

Jason Reitman Quotes