Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.

But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.

Jay Chiat Quotes