Kids can sniff out when they are being preached to, and they don't like it. So while my books aren't amoral, they are not infused with morals or a message, either, and kids like that.

I'm keeping my day job, because Poptropica is something that really energizes me. I'd love to create a TV series or write a film that's not in the 'Wimpy' universe, but I know it will be difficult to create something from scratch. But I love creating good comedy for kids, so I hope to have another successful venture in the future!

I think the most satisfying part about filmmaking is seeing a production in full bloom. When I write, I write in isolation.

Jeff Kinney Quotes