Marketers have long known that a name can make all the difference when you're trying to move the merch. The kiwifruit was once the Chinese gooseberry, after all - at least until the produce peddlers wised up - and the Chilean sea bass was once the singularly unappetizing Patagonian toothfish.

Marriage is a lot of things - a source of love, security, the joy of children, but it's also an interpersonal battlefield, and it's not hard to see why: Take two disparate people, toss them together in often-confined quarters, add the stresses of money and kids - now lather, rinse, repeat for the rest of your natural life. What could go wrong?

Operating-room errors hold a special terror for patients, if only because they seem like the most avoidable kind of complications. The occasional horror stories of patients who have the wrong leg removed or the wrong knee replaced generate the most headlines, as do tales of patients whose identities are mixed up entirely.

Jeffrey Kluger Quotes