In the early years of Rent the Runway, our challenge was twofold: getting investors to buy into our vision for how the world was changing and getting women to understand that renting was a viable - let alone a smarter - alternative to spending hundreds of dollars on dresses they would wear just once.

When I traveled around the country visiting women in their own homes and talking to them about their closets, every woman lamented about 'settling' for many of the pieces in her closet.

Almost every one of us interacts with the experience or sharing economy every day, and I'm proud that Rent the Runway has helped to popularize and normalize this behavior.

Jennifer Hyman Quotes