I love the way that girls turn up at our boutiques knowing all the names of the dresses, and that was happening before we launched our brand Pinterest board.

From the 1920s through to the 1970s, bridal was related to the fashion of the times. Then in the 1980s, it became more historical, decadent, and ornate.

I always see bridal as a cultural thing: you have to get under the skin to find out what is needed in that market. For instance, the Italians love plain dresses, and the Americans loved beaded ones.

Jenny Packham Quotes