It is widely accepted and understood that consumer decisions are as much influenced by emotional attachments to a product or service as by factors like price and performance. So why is it that when it comes to most aspects of human transportation, the world still seems to believe people are rational machines?

Urban mobility is a massive global challenge. The world needs people to use multiple forms of transport - a mix of biking, walking, and other low-energy forms of transportation.

Consumers do not want a perceived cheap car; they want a car to flaunt. A car is as much about status and identity as it is about transport.

Jens Martin Skibsted Quotes