What's different here is that we have now technologies that allow these life science companies to bypass classical breeding. That's what makes it both powerful and exciting.

Europe will not accept genetically modified foods. It doesn't make any difference in the final analysis what Brussels does, what Washington does, or what the World Trade Organization does.

The industry's not stupid. The industry knows that if those foods are labeled 'genetically engineered', the public will shy away and won't take them.

Jeremy Rifkin Quotes