The industry's not stupid. The industry knows that if those foods are labeled 'genetically engineered', the public will shy away and won't take them.

In this country, the health concerns and the environmental concerns are as deep as in Europe. All the surveys show that. But here, we didn't have the cultural dimension. This is a fast-food culture.

Europe will not accept genetically modified foods. It doesn't make any difference in the final analysis what Brussels does, what Washington does, or what the World Trade Organization does.

Jeremy Rifkin Quotes