We in the NFL unquestionably are in sports and competition, but we're also in entertainment, and that's the entertainment capital of the world. It just bowls you over when you see the opportunity in L.A.

You come to our stadium and look at the aura of 100,000 people. You look up there and see an Army tank coming at you. You see it on a TV screen, it's one thing. You see it at a movie theater, that's something else. When that thing's coming at you 70 feet high and 180 feet long, now that looks like a tank.

Television has always been our No. 1 competition. But I know firsthand that you can create an experience you can't get on television. I also know that the social experience has an appeal.

Jerry Jones Quotes