People don't just stop playing Facebook games. They divorce them.

LinkedIn's got a little progress bar. It wants you to do things like sign up 10 of your friends. It does that near the end. At the beginning it's like, 'You put in your name. 20 percent progress! How about some other information?' People want to fill in that progress bar. They like to complete a task. They like to check a box.

We are shifting into an enjoyment-based economy. And who knows more about making enjoyment than game developers?

Jesse Schell Quotes