Any time you factor in the enthusiasm that comes with college sports, it comes with a whole new level. It is less corporate, it's more of an unharnessed kidlike enthusiasm.

Long before social media and even television, enterprising wrestling promoters wisely scouted and signed new stars that would not only help them sell tickets, but also garner publicity from mainstream sports media.

I used to write letters to Jim McKay in college. 'Wide World of Sports' was this travelogue, really, that introduced us to sports and it introduced us to parts of the world that we had never seen before. And no one was a bigger tour guide than Mr. McKay.

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