We decided that sports, lifestyle and fashion were three elements that could be mixed together to a very unique formula. That's what we did: make Puma a very sports-fashion brand when, at the times, everybody talked about sports and sports performance and functionality. We said, 'Well, it's about more.'

We all have limitations. I don't have the right genes to be an Olympic weightlifter. I don't have the right genetics to be an Olympic sprinter. Or gymnast. Sure, if I trained my whole life, perhaps I could have become fairly decent in those sports.

We always try to reinterpret sport in an innovative, fashionable way, and when we do fashion, we're always trying to bring our sports heritage into the fashion world.

Sports Quotes