The old way of doing 'good business' was based on the principle, 'the ends justifies the means.' In the future, good business will invoke 'the means justifying the ends.' The E P&L can already serve as an important tool to help this shift in commerce from generating profits with collateral damages to profits with collateral benefits.

It's shocking to think about how little the travel industry cares about sustainability - and it's the basis of their business!

I'm trying to go beyond the traditional cliches of an African safari.

Jochen Zeitz Quotes