Chip is the risk-taker. He's all about the big picture but with a get-it-done attitude, and sometimes I'd rather play it safe and really focus my energy on the details.

We named the book 'Extreme Ownership' because we really found that when we looked at not only at leaders but at teams that were the most successful, we found that the ones that had this attitude of extreme ownership were the ones that did the best, and it's definitely an attitude that I had.

We should bring in an environmental attitude, and I think luxury should automatically be about sustainability and quality.

Attitude Quotes