Remember all of the 'me too' social networks built just to have a social feature Facebook and MySpace didn't have? I built one for political discussion called Essembly. It enabled unique and potentially transformative social interactions, but only 20,000 people ever used it.

Grassroots organizing tends to be most available to big campaigns, but it's actually most useful to small ones. You can't win a presidential campaign without going on TV, but you can win a local election simply by organizing your community. NationBuilder levels the playing field.

Whatever you think of Facebook, you cannot fault it for lack of ambition.

Joe Green Quotes