Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if you're going to take the time to create content, you should also take the time to create a home for that content that is yours and yours alone.

Given the trendlines of digital publishing, where more and more large platforms are profiting from, and controlling, the works of individuals, I can't stress enough: Put your taproot in the independent web. Use the platforms for free distribution (they're using you for free content, after all). And make sure you link back to your own domain.

WordPress makes it drop-dead easy to start a site. Take my advice and go do it.

John Battelle Quotes