The dry academic tomes I wrote very early in my career were earnest reflections of the research I conducted, the analysis I applied and the conclusions I drew. And they had few readers, mostly other academics. I learned along the way and started including more and more stories in my work.

Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves.

Over the years I have become convinced that we learn best - and change - from hearing stories that strike a chord within us.

John P. Kotter Quotes