You'd think experienced political professionals would know better than to place their trust in exit polls, notoriously inaccurate surveys that had John Kerry winning the 2004 election by five points when he actually lost by three.

The public is very forgiving. So we're not trying to obtain some level of perfection that can't be obtained. But if you're straightforward and honest and your constituents trust you, they'll help you get through the times when you fall short.

In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.

Trust Quotes