In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.

When looking for an influencer to work with, it's tempting to go for those with huge amount of fans and followers. This is perfectly understandable, as you obviously want your business or product promoted to as many people as possible. However, numbers aren't everything.

When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.

John Rampton Quotes