When looking for an influencer to work with, it's tempting to go for those with huge amount of fans and followers. This is perfectly understandable, as you obviously want your business or product promoted to as many people as possible. However, numbers aren't everything.

I've made it clear that I have an open door policy - which means that the employee can tell me anything that is on their mind.

An influencer with a small but loyal and engaged following can often have a far greater impact than one with a much larger fan base.

John Rampton Quotes