I have a pile of scripts at home that I love. Some of them are hard to get made. We have to give up stuff. It’s hard to get movies made.

I never get to think about myself when I do films. I started in advertising, so I always have to think about what my client and my audience things. If a film doesn’t work, it’s a big failure.

I’m a commercial director; I do some very very commercial stuff in the commercial world. My music videos are always analyzed. I need to think about what the audience is going to think.

Jonas Akerlund Quotes