I’m a commercial director; I do some very very commercial stuff in the commercial world. My music videos are always analyzed. I need to think about what the audience is going to think.

Even when I wrap my work and come home or whatever it is I try to do, I can identify with that feeling of being a little outside, of struggling to get back into normality.

I never get to think about myself when I do films. I started in advertising, so I always have to think about what my client and my audience things. If a film doesn’t work, it’s a big failure.

Jonas Akerlund Quotes