People who care about animals tend to care about people. They don't care about animals to the exclusion of people. Caring is not a finite resource and, even more than that, it's like a muscle: the more you exercise it, the stronger it gets.

Consumers are going to have get used to eating less meat - to paying more for better quality meat and eating significantly less of it.

There are a lot of things that we crave, there are a lot of things that would make us perhaps more fulfilled in a sensory way that we just say no to.

Jonathan Safran Foer Quotes