You need more than just a great idea. Your product or service must add an enormous amount of value to some industry. If the idea isn't completely new, it has to be better, cheaper, or more efficient than what we already have.

If your business had no risk, you could go get a bank loan and call it a day. VCs like risks - without them, venture capital wouldn't exist. But they need to be risks that VCs are good at assessing and managing.

No one cares how valuable your product is if its addressable market is small. The key isn't so much the number of users as it is the dollar size of the market.

Jose Ferreira Quotes