We know everything about what you know and how you learn best because we get so much data. And education is the highest-stakes media product in your life. It's infinitely more important than your Facebook friends' status updates or your Google search results because it's your future.

Big data in education has huge potential to improve learning materials.

Big data has been used by human beings for a long time - just in bricks-and-mortar applications. Insurance and standardized tests are both examples of big data from before the Internet.

Jose Ferreira Quotes