I believe people think as a group more often than we might realize or care to admit. We like to believe that we act as individuals and nothing more, but time and again - in corporations and business, in politics and religion, in fashion and culture, and in friendships and social circles - we think and do as one.

Everyone desires relationships and community. Most people want to belong to a cohesive, like-minded group. It staves off loneliness. It promotes identity. These are natural and very human instincts.

Joshua Ferris Quotes