My theory on an existing crisis is that you have to be very strategic about each case's unique elements. If a crisis involves a legal component, you need a communication strategy that complements the company's legal objective. A strategy for a plea deal is different than a case going to trial.

I've always been interested in image and reputation management. Because really, when you think about it, it is an old phrase, but all we have is our word and our good name.

I love what I do, and to be able to see a show that is inspired by my life's work is exciting because it exposes people to what a crisis manager does.

Judy Smith Quotes