Reputations can be built, attacked, and destroyed on social media. It's a huge game-changer - instantaneously emboldening adversaries and shortening the ride for any corporate or personal brand.

Most of the time, you think the problem is not as big as it is - because it says something negative about you or your company or your leadership. Face the reality: The facts are not as you want them to be.

If your response to a problem or scandal isn't genuine, followers will sense it. And remember, by saying nothing, you're saying something.

Judy Smith Quotes