People do care where their food, or other goods, comes from, not merely if the price is right. And that means no business can afford to ignore the impacts their buying practices have on producers and on the perceptions and choices of consumers.

If we find it hard to believe that winning millions might not be so lucky after all, we just don't have a good enough imagination. If I fantasise about winning the lottery, it doesn't take long before all sorts of worrisome potential consequences occur to me.

Life is full of what-ifs, many of which could easily have been realities, had just a few things been different.

Julian Baggini Quotes