The human brain is a product of natural selection. In the face of scarcity, our hominid great-great-uncles were unable to compete against our sapient great-great-grandparents' abilities to build more elaborate mental models and orchestrate their bodies' movements in more sophisticated ways.

Asana and complementary services are bringing the evolved team brain to the entire world. In great companies like Twitter, Uber, Airbnb, Foursquare, and LinkedIn, people already add information to and extract insight from these systems much the same way our hands and brain exchange signals.

In a knowledge economy, natural selection favors organizations that can most effectively harness and coordinate collective intellectual energy and creative capacity.

Justin Rosenstein Quotes