Mark Zuckerberg needs no introduction these days, what with all the magazine covers and morning news shows. My mother knows who he is now, and my mother can hardly turn on a computer.

With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.

Now I am not against widgets, those small third-party applications that people can put on their Web pages on social networks like Facebook and MySpace, in general.

Kara Swisher Quotes