For 'Brow Struck', I really wanted it to be able to create natural-looking brows. So we found this really innovative formula that has a very specific type of shimmer that has a reflectiveness to it. Eyebrows are not naturally matte, so the point of this formula is to really mirror that.

The idea of bringing color into the Super Brow collection was really inspired by seeing all our fans and followers posting colorful eyebrow pictures using our liquid lipsticks. I think that's really cool because you know, the formula, although it's not designed for the eye, it can work on an eyebrow.

I like dramatic and crazy, weird, ridiculous eyebrows but I know the majority of people don't do their brows like me.

Kat Von D Quotes