The decision to make Kat Von D Beauty cruelty-free was easy and simple. Sure, my products won't sell in China because of my decision, but if it spares an innocent animal from a life of torture, that is completely worth it in my book.

I think Too Faced is the yin to my yang. When you look at Kat Von D beauty and Too Faced and put them together, they look like complete opposites, but there are tons of similarities.

I feel like Too Faced has always followed the same ethics as Kat Von D Beauty. They've been cruelty-free and really vocal advocates for anti-animal cruelty, and that's something that's such a deal breaker for me.

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