Get your product in front of actual, living, breathing strangers. Your college roommate's approval does not mean there's market demand.

There were so many lessons I learned the hard way: missing out on a raise because I didn't know to ask, having colleagues consistently get credit for my ideas because of how I spoke up in meetings. When I looked for a resource that addressed the challenges I was facing, I couldn't find it. There was nothing.

One of the top causes of startup death - right after cofounder problems - is building something no one wants.

Kathryn Minshew Quotes