'Personalization' is a popular word in retail, and people often misuse it to describe simple marketing tactics, like segmenting emails or using big data to identify the likely gender of a visitor to their websites.

Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.

Figuring out how to scale the very human art of personalization is difficult, but I believe that it is also the key to building a lasting connection with customers for the long term.

Katrina Lake Quotes