Figuring out how to scale the very human art of personalization is difficult, but I believe that it is also the key to building a lasting connection with customers for the long term.

Every day, every one of us sets the stage for our sentiment, our confidence, and our success by getting dressed. When you feel great, when you feel your best, it opens up a world of possibility. Feeling confident and self-assured are important inputs into good days, successful days, and happy days.

Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.

Katrina Lake Quotes