A platform is the base from which something big happens. In our case, we're an entertainment platform in the sense that there are people signing up like MTV, Burberry, folks like Taylor Swift and Justin Bieber. And why? Because it's their channel to control their entertainment to their fans.

All of us in social media and regular media, we're all competing for the same thing, which is this gap between something happening in the world and you knowing about it.

'Instagram' is definitely becoming a new entertainment source for people day after day.

Kevin Systrom Quotes