The question is not 'Why advertise in realtime?' The question is, 'Who are the brands and businesses that are going to be built off the realtime web?'

Publishers can use realtime ad technology to build their brand on the realtime web. Realtime ad technology gets their hottest content in front of users seconds after it is published, ensuring that their content gets shared and becomes viral before their competitors.

Using realtime ads, even mortgage companies can create ads that matter to you right now.

Kimbal Musk Quotes