When people note that more and more voters are cutting their landline phones and that more and more people are refusing to pick up phone calls from numbers they don't know, they are identifying problems that the polling industry has long struggled with and continue to try to adapt to.

In the 2012 election, the polls that had made Mitt Romney so confident that he was going to win were his own internal polls, based on models that failed to accurately estimate voter turnout. But the public polls, especially statewide polls, painted a fairly accurate picture of how the electoral college might go.

Being a skeptical and thoughtful consumer of polls is essential.

Kristen Soltis Anderson Quotes