Of course, giving is deeply emotional. But supplementing emotion with research makes it more likely that a gift can have a bigger impact. It's like any investment. After all, you wouldn't put funds into stocks or bonds without understanding the potential return. Why wouldn't you do the same when investing in society?

Giving is an expression of gratitude for our blessings.

The fact that 35 percent of all American giving went to religious organizations in 2010 reflects how closely bound many of us are with our place of worship.

Laura Arrillaga-Andreessen Quotes