Shouldn't you put the same amount of effort into your giving as you might for your for-profit investments? After all, philanthropy is an investment, and one in which lives - not profits - are at stake.

When incomes and bonuses decrease, revenues falter, and businesses stumble, it's more important than ever to give - not necessarily more, but in a way that matters more. When incomes are down and wallets are stretched, the effectiveness of our giving is what really counts.

Being innovative in your philanthropy allows you to stride forward in your giving journey; you can marry your mind and heart to turn charity into lasting impact; and you can become more ambitious in your giving.

Laura Arrillaga-Andreessen Quotes