I'd worked at the World Bank briefly as an undergrad and studied poverty levels around the world - particularly those earning less than $1.25 a day.

I founded Samasource because I was frustrated by traditional approaches to poverty alleviation. Even those approaches focused on jobs often equip poor people with skills for which there is little market demand.

Impact sourcing, a new initiative piloted by the Rockefeller Foundation and several key partners, including my company Samasource, promises to connect poor and marginalized people to digital jobs on a massive scale.

Leila Janah Quotes