I founded Samasource because I was frustrated by traditional approaches to poverty alleviation. Even those approaches focused on jobs often equip poor people with skills for which there is little market demand.

We know what happens when a woman earns money. She is far more likely than a man to spend her earnings on the health and education of her children and to invest in improving her family's standard of living.

I believe there is no other way to create decent livelihoods for the world's poorest people than to connect them to global markets as producers, and on fair terms.

Leila Janah Quotes