People can see themselves in a story much easier than they can see themselves in a hypothetical situation that a brand might present to them. So telling stories to build a relationship with your audience is usually far more effective than other methods of marketing or publicity.

Having even just one relationship with an online influencer can have a significant impact on your business.

Giving customers and prospects a glimpse into the entrepreneur's life and mindset can allow them to cultivate a deeper relationship with customers separately from the brand.

Relationship Quotes