As a business owner, what's the sense in having droves of followers and connections if you aren't able to turn them into paying customers?

As a business owner who is looking to market his or her company, you should be on the lookout for opportunities to get face time with movers and shakers in your network.

It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.

Lewis Howes Quotes