Particularly in China, I think a lot of people start to realise, OK, what are the things that they truly should value? That's something that fits perfectly well with what Volvo is offering.

In this fast-developing world, particularly in the fast-transforming China market, we really need to take this opportunity and offer a modern interpretation of Scandinavian design which fits people's demands perfectly.

Chinese... companies do not have to think about whether they do something to enhance their competitive edge in international markets.

Li Shufu Quotes