Your brand is your public identity, what you're trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.

Try out lots of different options early in your career. Then watch the responses: how you feel, what the market values, what people appreciate about you. It's the only way to find work that's uniquely right for you.

When what you do and care about is aligned with what the market wants and cares about, you've created a recipe for career success.

Lisa Gansky Quotes