My business partner and make-up artist Kim Jacob and I have employed every member of staff, decided where every desk in the office should go, tried every product on our faces.

There's nothing worse than looking as if you've tried too hard or preened to within an inch of your life. If I'm wearing a strong item like a really beautiful dress, then I'll play down my shoes and accessories and make my hair really natural.

I love fashion, but I do it in a really laid-back way. I'd much rather be underdressed than overdressed.

Louise Nurding Quotes